MIAMI, Florida, USA - AUGUST 22, 2019 -- WEBB Banks a premium Wine & Spirits distributor for the Caribbean Basin, has partnered with SafeProof.org for proactive insights and educational resources on adulterated alcohol. WEBB Banks is taking the next step in customer safety standards by adding additional independent field training and best practices for their distributed brands throughout the Caribbean Basin. WEBB Banks is leading the industry in brand integrity by emphasizing authenticity at every level of the distribution process.
Andy Consuegra, CEO of WEBB Banks said “maintaining the integrity as well as the safety of our distributed brands is always our priority. SafeProof was selected because of their unique position in the marketplace as both an educator and authenticator. We are looking to this program to provide early warning notifications of any impropriety in our premium brands at all levels of distribution including when it is poured into a customer’s glass.”
SafeProof.org is an International Organization dedicated to raising awareness for counterfeit and adulterated alcohol. Utilizing the latest technologies in brand authenticity, SafeProof.org works to ensure safety at the consumer level. Along with working with enforcement authorities through their International Tip Line, SafeProof.org partners with leading experts, researchers and doctors as it seeks to stem the tide of unsafe and adulterated alcohol. SafeProof.org Founder Kemal Canlar said, “The best investigator is the consumer who knows their brand, our platforms allow us to quickly act on tips that report anomalies.”
The partnership will provide on location expertise and education:
- Training for field, brand and on premise teams
- Global Reports/Tips on toxic alcohol
- Tax verification, parallel bottles
- Retail level checks like diluting, refilling, substitution of bottles
WEBB Banks is a premium wine and spirits distributor for Travel Retail, the Caribbean Basin as well as Central America. In 2017, WEBB merged with Banks Channel to drive superior distribution and sales through increased scale and focus. By combining teams, they enhanced their insights of the traveling consumer, collectively leveraging their respective relationships and specific market knowledge. Now, as WEBB Banks, they are the number one premium supplier of wines and spirits in the Caribbean Basin.